Qualification Statement

Seasoned non-profit professional with experience in project management, events planning, and development; Catholic stewardship and ministry; public speaking and singing; small business marketing and advertising; art direction and graphic design; and writing, editing, and independent publishing, seeking to use and hone these skills in a passionate and collaborative environment committed to excellence and serving others.

Professional Accomplishments

Executive Director, Kiwanis Club of Richmond, Virginia (April 2012-present)

Consistent execution of all strategic and routine managerial operations of one of the world’s largest Kiwanis International service clubs, boasting more than 150 members, including:

• volunteer and event management
• live, zoom, and hybrid event facilitation
• foundation grant-making
• donor relationships and fundraising support
• ongoing evaluation of programs and committees
• internal and external communications
• print publications and website maintenance
• budget development and tracking
• accounts receivable for lunch and dues invoices
• administrative support for the Board and executive leadership in all routine and strategic objectives to grow the organization and serve children in the city of Richmond

SKILLS MASTERED: non-profit operations management, budgeting and financial direction, fundraising, donor relations, volunteer management, special event coordination, grant-making partnership development, public speaking

Principal, SeeWhy Designworks Graphic Design and Writing (2003-present)

Freelance marketing tasks for non-profit and small business clients across diverse industry sectors, including:

• full-color book production, design, and publishing
• logo creation
• print collateral and advertising
• email and print direct mail marketing
• technical, marketing, fundraising, development and inspirational copywriting and communications
• web art direction
• writing weekly reflections on Sunday readings

SKILLS MASTERED: art direction, brand management, design software excellence, email marketing, direct mail, business marketing and management, customer service

Development/Marketing Coordinator, Our Lady of Lourdes Catholic School (July 2007-March 2008)

Successful management of OLL School’s annual appeal, including creation of direct mail solicitation and correspondence with donors, bringing in several first time donors

Improvement of the school’s professional image through creation of new logo, business card, school newsletter design, and variety of marketing materials

Grant funding research

SKILLS MASTERED: art direction, public relations, direct mail, writing and editing, grant research, fundraising/development

Special Projects Coordinator, Virginia Community Policing Institute (July 2004-July 2006)

Oversight and execution of the redesign of all VCPI marketing materials and corporate identity, including stationery, business cards, newsletter, notecards, presentation folders, course catalogs, trade show displays, and VCPI website

Production of unique and eye-catching annual report narrative themes and visual presentation maintaining VCPI brand standards both before and after the re-branding efforts

Special events planning and execution

SKILLS MASTERED: art direction, editing, brand management, writing for development, event planning, design software excellence, performing independently without direct supervision

Assistant Director of Communications, Medical Society of Virginia (February 2001-October 2003)

In-house production of nearly all MSV collateral materials (including brochures, advertising, signage and other marketing materials), saving thousands of dollars on outside creative agency fees

Content development for editorial and advertising in MSV’s monthly newsletter Virginia Medical News and quarterly newsletter for women physicians

Layout, ad sales and print management of annual Directory of Virginia Physicians

Fielding inquiries from media, physician members, organizational leaders, lobbyists, and public officials

Assisting the Director of Communications and Executive Vice President in communications tasks and special events planning and execution

Supporting the relaunch of the MSV’s charitable non-profit Foundation, creating all marketing, developing and fundraising collateral

SKILLS MASTERED: project management, public relations, member/donor relations, political awareness, research, writing and editing, art direction and layout, direct mail, working within organizational hierarchy

Advertising Production/Special Projects Coordinator, Style Weekly (October 1997-February 2001)

Oversight and management of weekly display advertising production process, acting as a communication liaison between sales team, editorial department, ad production team and remote pre-press department

Content development for special advertising sections, in collaboration with the sales team and freelance writers

Award-winning ad concepts and marketing campaigns for advertising clients in collaboration with account executives, garnering Virginia Press Association recognition in 1998, 1999 and 2000

Production of creative, compelling display ads in a 24-hour turnaround time, while at the same time producing advertorial special sections, including ad layout, design, digital photography preparation, and occasional writing and editing

SKILLS MASTERED: multi-tasking, process management, teamwork, collaboration, design software proficiency, working within a fast-paced, high-stress environment

Special Section Coordinator, Northside Magazine (January 1997-October 1997)

Developed, researched, wrote and edited compelling, concise news briefs, features, calendar, and all articles for special sections

Served as an administrative assistant to both the editor and publisher, answering phones, managing the monthly mailing, running errands, and assisting in the graphic print production of special sections, calendar, features, and display ads

SKILLS MASTERED: feature and news writing, interviewing, photography, administrative assistance, multi-tasking, process